Brand Equity, the value of a brand, is largely determined by four key elements: brand awareness, brand attributes and associations, perceived quality, and brand loyalty. Render’s Brand Equity and Brand Loyalty solutions will help you increase your brand awareness for your readers. We will also help focus the brand message, increase perceived quality, and increase brand loyalty.
Together we will perform competitive analysis and take into account the landscape and your unique voice. Once we have defined your brand personality we will create your website, journals and aggressively start marketing to drive engagement and sales for the new year.
THERE ARE FOUR KEY ELEMENTS TO BUILD YOUR BRAND
BRAND AWARENESS
Brand awareness is the extent to which people are familiar with the distinctive qualities or image of your particular brand of services. Enhancing this is critical to gaining valued traffic.
BRAND ATTRIBUTION
The inclination to imbue a brand with certain qualities based on prior experiences. Brand attribution assumes that people draw upon their past experiences with your brand and those prior experiences will influence future purchasing decisions.
PERCEIVED QUALITY
This is your customer’s opinions of your services and your ability to fulfill expectations. It may have little or nothing to do with the actual excellence of the service but rather, can be based on image and the influence of engagement. Customers however, judge quality as a total brand experience. Elevating this perceived value will enhance the perceived experience and thus, increase sales.
BRAND LOYALTY
Brand loyalty is a result of brand awareness, brand attribution, perceived quality, and previous experiences. This is important. Brand loyalty is also affected by a person’s preferences. Loyal customers will purchase services from preferred brands, regardless of convenience or price. Let’s repeat that again, regardless of convenience or price! This is how you increase margins on the products and services you provide!