What if you share something revolutionary with your 500 Facebook friends? Let’s estimate that 200 of them see the post, 40 of them actually click on the link and 8 people actually share it with each of their 500 friends. Voilà, You have become viral!…
Be Aware of Design Trends It’s important to understand what other designers are doing to stand out. Following other’s work will often land you on a new idea or help make you aware of a new trend that you can follow or break away from. …
“Art of the Fold” was this year’s theme for the Beaux Arts Ball, the high-concept avant-garde costume party that is the closing social event for the AIGA Salt Lake Design Week. These designed promotional posters for the event exemplifying “the Fold.” An angular typeface was…
We have all heard the phrases, “It’s all about who you know” and “Life is all about timing.” Well, this week I found both to be true and learned that neither work if you don’t take full advantage! 10:00 PM Saturday night my good friend…
Render Branding was recently invited to give a branding presentation to the students of the University of Utah School of Architecture. This invitation came from Erin Carraher, School of Architecture Assistant Professor, who served with Adam Wester on the Beaux Arts Ball committee for Salt…
Brand Equity, the value of a brand, is largely determined by four key elements: brand awareness, brand attributes and associations, perceived quality, and brand loyalty. Render’s Brand Equity and Brand Loyalty solutions will help you increase your brand awareness for your readers. We will also…